Testimonials

"The Essential Edge established a very pragmatic and systematic way of handling an ambiguous situation. As a direct result we have seen a quantifiable improvement in our market engagement and a tangible increase in our pipeline.

European CEO, Global Outsourcing Provider

"The Essential Edge has provided us with truly strategic input into how we re-position our company and market offerings in a distinctive and compelling way. We have received pragmatic and clear guidance on how best to approach marketing and product management as it relates to our company and the markets in which we operate. Together we have created a strong marketing message from which we expect to achieve real benefit and ultimately growth. I am pleased with their ‘can-do’ attitude and would recommend them to my peers."

CEO, Global Software Company.

"Provided great value in the development of our growth strategy and delivered excellent marketing support for the business development campaigns I was involved in."

Senior VP Outsourcing Business Development, Europe, IT & BPO services company

"The contribution to the development of our overall value proposition for a strategic level opportunity and help with writing a compelling executive summary helped us win a € multi-million piece of business in Europe."

Account Manager for a global financial services company

"Helped shape our proposition and executive summary which enabled us to win the 'hearts and minds' of the group CIOs."

Sales Lead on € multi-million contract, Germany, global IT services company

"Brings a level of enthusiasm and original thinking to every opportunity. The nature of our organisation means that the blend of pragmatic and creative is at the heart of meaningful delivery. I have always enjoyed working with the you because of your ability to respond to input, make your own contribution and drive to delivery which makes it a rewarding experience."

Director of Marketing, financial services EMEA, IT & BPO services company

"Was instrumental in understanding the value of wrapping our product into a service; building the internal momentum to maximise the opportunity; developing the sales kit and marketing programme to quickly generate business. You demonstrated the drive, intellect and business acumen that you need to make marketing a real sales weapon for a business."

Business Development Director, EMEA - global software company

"Always asks challenging questions and worked effectively with me to create offerings and solutions that are truly customer focused rather than just technically minded."

Solution Director, Northern Region, EMEA, global IT services company

"I have been genuinely blown away by the speed of thought, strategic approach and ability to get to the heart of the challenge and the solution. Specifically, you have developed an approach to packaging our highly bespoke proposition, which was so on the nail that it has quickly become a central part of our planning. All done from a standing start in a few weeks."

Managing Director, UK multi-media company

"An excellent job! I think it's great. A brilliant rewrite that has turned a consulting report into a good story."

Director, Global Consulting Division, Times top 100 company

"Over the past 5 months the Essential Edge, from a standing start, has delivered a significant set of relationships and generated a pipeline of credible opportunities for us by implementing an effective advisor programme across Europe. They have given us an 'outside-in' perspective of what we need to do to reposition, differentiate ourselves and engage effectively with the market place. I recommend the Essential Edge without hesitation as we have in the last 5 months developed a partnership."

European Marketing Director, Global Outsourcing Provider.

Source: Quotes from end-users who have worked with Essential Edge team members