Your Needs

In and increasingly interconnected world, your go-to-market strategy and marketing & sales engine needs to be razor sharp.

 

If you are facing any of the following challenges then we can help:

 

Go-to-Market Challenges

  • Need to respond to shifting competitor and market trends.

  • Need to refine your growth and go-to-market strategy.

  • Need to clarify target markets, industry segments and target Decision Making Unit.

  • Need to understand how your company’s positioning compares to those of your existing and new competitors.

  • Need to refine your market positioning in order to differentiate your brand and stand out from the crowd.

  • Need to review and refine existing offerings in line with shifts in the market.

  • Need to develop new service offerings in line with emerging market trends and opportunities.

Sales & Marketing Effectiveness

  • Need to gain sales and marketing alignment.

  • Need to develop SMART integrated sales and marketing goals.

  • Need to deploy effective in-bound and outbound marketing and sales techniques to drive growth.

  • Need to define sales and marketing processes for effective lead & prospect nurturing.

  • Need to track the behaviour of target prospects and customers and tailor appropriate nurturing techniques

  • Need to automate marketing.

  • Need to find out if your current company data is aligned with your target market profile.

  • Need help institutionalising an effective Account Planning process.

  • Need support developing effective and compelling marketing campaigns.

  • Need innovative ideas and help with your thought leadership programme.

  • Need help developing high-impact online and offline collateral.

  • Need help implementing a systematic win/loss analysis programme.

 

Click here if you have a particular strategy, marketing or sales issue you would like to discuss